Sales & Marketing Boot Camp
Who Should Attend:
This interactive one day session is aimed at sales professionals and business owners who have a pressing need to increase sales. This is a highly intensive course covering pricinpally direct marketing and general sales techniques.
Overall Aim:
The aim of this Boot Camp is to help you to increase sales through implementing proven techiques in direct marketing and professional selling. The course is logically divided into two sections, the morning session covering marketing, with the sales element in the afternoon.
Boot Camp content:
- How to clearly define your customer. What they do, who they are, what do they read, Where do they go.
- The difference between “selling in print” and that old chestnut “Brand Awareness”
- Learn how to craft your message to meet your customer head on and make them read your promotional material and more importantly Sell your Product.
- Learn a set of rules that will guide your marketing effort to success. A step by step plan.
- Learn to promote smarter. Increase your marketing effort for a fraction of what you’re paying now.
- Find out why advertising companies don’t advertise themselves.
- Learn the skill of tracking your marketing results and why this is vital.
- Create marketing pieces that will pull again & again.
- Why direct marketing is the most effective and cost efficient form of marketing
- A field proven sales methodology that allows you know exactly where in the sales process you are and what you need to do to close the sales
- Even if you don't close you'll know exactly where you went wrong what not to do the next time.
- How to beat stalls and objections everytime guaranteed
- How to be mentally tough and keep control of sales process
- A systemised approach to selling that allows for real life situations
- How to CLOSE SALES
- REMEMBER. The days of ORDER taking are over. We now have to get out and prove our sales skills.
- This course is perfect for sombody who wants to refresh their old recession sales skills or for most of you out their who never had to sell in a downturn.